Overview
I redesigned The Get Up Vintage's responsive website, a boutique specializing in the curation, cleaning, and restoration of elevated vintage pieces. The existing site lacked clear product categorization and opportunities for product discovery, which made browsing feel disjointed.
My primary focus was to restructure the information hierarchy and improve category organization so that users may explore the collection more intuitively. I refined the sites homepage, color palette, and typography to enhance readability and create a more cohesive visual flow. I also redesigned the navigation system, reducing its size and adding a search par for greater accessibility. The new design emphasizes unique discovery, allowing customers to easily browse, sell, and learn about additional services like garment rental, all with a chic and playful interface that mirrors the colorful physical store.
Role:
Solo UX Designer
Design Challenge:
Redesign a local business' responsive website and create an e-commerce flow to create a more engaging and streamlined experience.
Timeline:
September - October 2025
Breaking down the Process
Looking at the current website:
The Get Up website has many redeemable qualities but falls short in a few areas.
